Today’s consumers are more health conscious than ever before, particularly when it comes to their food. Products are expected to have shorter, cleaner, and clearer labels.

In fact, research has shown that 62% of consumers worldwide now try to avoid all artificial ingredients.

In order to keep up with this trend, the clean label market is expected to maintain its enormous growth, and to double in value from 2018 to reach $64.1 billion by 2026 with the bakery and confectionery segment as the second to largest contributor to this number.

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